Pamela Maphis Larrick, 2005
Davis Jackson Award Winner Chairman and CEO of FCBI Worldwide. |
Meet Pamela Maphis Larrick
2005
Davis-Jackson Alumni Honoree
Chairman and CEO
FCBI Worldwide
Pam provides leadership, strategic vision and passion for creative quality
at FCBI Worldwide, the interactive and direct marketing company of Foote
Cone & Belding. In her role, Pam oversees FCBfs operations spanning
40 offices in 28 countries and including strategic consulting, relationship
marketing, database management, on-line services, e-business strategy,
customer care, offline and online media planning and execution, and branded
content.
Pam's navigational skills as an avid boater have taught her |
| that winning
requires precision, focus, skill and determination. Prior lo joining
FCBI in January of 2005, she drove MRM Partners to become the recognized
worldwide leader in Relationship Marketing. Under her leadership,
which began in November 1994, MRM's worldwide billings increased more than
ten-told to over $1 billion.
Prior to MRM Partners, Pam worked at Ogilvy Direct, from 1978 to 1994,
where she ultimately became General Manager of the New York office.
In 1992, Pam served as Special Communications Consultant to West Virginia
Governor Gaston Caperton. Pam's background also includes politics
and public television.
In 1997, she was named one of 25 women leaders of the advertising industry
by Ad Age in the first year it bestowed those honors. Pam also won
the McCann Erickson General Manager's Award for outstanding service in
1996, the first woman at McCann to win that prize.
In 2002, Pam was named one of Ad Age Global's 'Global Power 100", a list
of the most "innovative, daring and dynamic leaders in marketing, advertising
and media.' Pam has also received the Emerson Lifetime Achievement Award
for Innovation in and Service to the direct marketing industry by the John
Caples Awards organization,
She lives in Manhattan with her husband, stepdaughter Katie, and their
slightly neurotic bud lovable miniature dachshund, Roxanne. |
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